Want Engagement? Try some Gamification
What if your campaign was so engaging and personally relevant that audiences would voluntarily spend time with it? What if that voluntary engagement doubled or tripled retention, loyalty and conversion rates?
Advertising
Are you Missing the Point of Gamification?
Gamification is not about adding points and badges to your app or website. It’s not even about creating games.
While Gartner Research estimates that more than 70% of Global 2000 organisations will have gamification in their marketing mix by 2014, it’s still misunderstood. […]
Fun sells: how to gamify your campaigns
Throughout the history of marketing, various maxims have rung true: sex sells, ‘magic’ sells and giving away free stuff sells. The incredible success of gaming, particularly online gaming, proves a new maxim: fun sells. […]
Advergaming: Playing with your customers
An article by InGame Director Stephen Knightly for the November 2010 issue of NZ Marketing magazine. […]
Case Study: Burger King
In October 2006, Burger King in the US produced three Xbox games featuring their Burger King character and sold them exclusively at their stores for only USD$3.99 each. […]
Are games effective as ads?
A growing body of research suggests games have greater brand recall and purchase intent – if done right. […]