About InGame

Meaningful Engagement, Behaviour Change, Analytics & Wow Factor
NZ's most experienced gamification team

InGame helps organisations apply gaming's engaging and persuasive powers to training, customer behaviour, marketing and not-for-profit campaigns.

InGame offers a deep understanding of gaming - its psychology, range of business possibilities and the expectations that audiences have.

InGame includes several of New Zealand's most experienced game designers along with training and branding experts. We have developed training programs for Industry Training Organisations, added game-based incentives to an online training business, contributed to a virtual world teaching financial literacy to children, and developed games that encourage positive health outcomes.

Our Team

Stephen Knightly

Stephen Knightly is New Zealand’s most experienced gamification consultant and educational game designer.

As well as being Managing Director of InGame, he is a director of technology and innovation marketing agency Pursuit PR, chairperson of the New Zealand Game Developers Association, a mentor at the Lighting Lab digital business accelerator and advisory board member of AUT University’s CoLab multidisciplinary team.

Paul O’Leary

Paul has been agency-side in Wellington, London, Sydney and Auckland. Prior to co-founding InGame in 2010, Paul was the New Zealand MD of Text 100 Global Communications.

Paul has an LLB / BA from Victoria University of Wellington.

Edwin McRae

Edwin McRae is a scriptwriter, story-editor, and narrative consultant for several hit video games.

Combining his narrative abilities with his experience as an educator, Edwin has become an outspoken advocate for the educational power of games. He has created game-based e-learning units for schools, and run professional development courses for teachers wishing to harness the potential of game-based learning.