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Case Study: 3D Industry Training InGame partner Urban Voyage worked with Tranzqual (the transport Industry Training Organisation) to develop Heavy Vehicle Dynamics 3D: a “trucking...
Anyone can play The audiences who play games are mainstream, educated, income-earning and diverse.  
Mixing your game with the rest of your marketing While a great game can go viral and spread by itself, most still require promotional support to direct people to...
Case Study: Burger King In October 2006, Burger King in the US produced three Xbox games featuring their Burger King character and sold them exclusively...
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  • Case Study: 3D Industry Training

    Case Study: 3D Industry Training

    InGame partner Urban Voyage worked with Tranzqual (the transport Industry Training Organisation) to develop Heavy Vehicle Dynamics 3D: a “trucking simulator” for the Xbox Generation. When it comes to understanding complex and subtle concepts, such as how vehicle loading affects handling and cornering, 3D gaming technology makes complex ideas simple to understand and experience. The [...]

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  • Anyone can play

    Anyone can play

    The audiences who play games are mainstream, educated, income-earning and diverse.  

    Read More

  • Mixing your game with the rest of your marketing

    Mixing your game with the rest of your marketing

    While a great game can go viral and spread by itself, most still require promotional support to direct people to play it.

    Read More

  • InGame

    InGame helps companies, marketers and ad agencies better engage their audiences.
    We combine gaming principles with branding and training strategies.
    We have a network of New Zealand’s leading game developers and artists plus senior marketers and trainers.
    Compared to interactive and digital agencies, we have a deep understand of gaming: its psychology, range of possibilities and the high expectations that various gaming audiences have.

  • Recent articles
    • Case Study: 3D Industry Training
    • Anyone can play
    • Mixing your game with the rest of your marketing
    • Case Study: Burger King
    • Are games effective as ads?
    • The diversity of game genres
    • Choosing the right platform for your game
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    Stephen Knightly
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