Game-based simulations excel at complex issues – with multiple solutions, changing circumstances and multiple viewpoints. Health and safety in the workplace is full of serious consequences to people’s actions, making it an ideal candidate for gamification and incentives. […]
FireTrap is a fire safety game for primary school children developed in for the New Zealand Fire Service.
It uses experiential learning and behavioural economics approaches to incentivise the game players – so that they learn the best safety practices themselves. This results in greater retention and ownership of the lessons.
Cerebral Space is an educational game designed to enhance learning and cognition for young people with learning difficulties, developed by InGame for the University of Auckland’s MovinCog Initiative.
Listen to InGame’s Stephen Knightly talk about how psychology was brought to life in Cerebral Space, the value of analytics and data, and how gamification helped students stick at the programme. […]
A new free online farm safety game that children can play on smartphones, computers and tablets is the latest innovation in the quest to improve farm safety. InGame worked with industry body DairyNZ, WorkSafe and ACC to create Farm Rules!, an engaging way for primary school children to learn about the risks involved with certain[…]
Virtual, Social and Experiential media collided in the one integrated campaign for National Rail Safety Week 2014. A centrepiece of the integrated campaign as a virtual reality train simulator developed by InGame. […]
To help promote the industry and its responsible dairying commitment, DairyNZ wanted to create a fun, educational game tied to theRosie’sWorlduniverse that would appeal to children and promote specific farming values. That concept becameGumboot Glory, developed by InGame and King St Advertising. […]
This article originally appeared on Yahoo! Business NZ. By Vera Alves. Imagine if your employees put as much effort into their daily work tasks as they put into Candy Crush Saga, Angry Birds or any of those strangely addictive online games? Humans are competitive beings – it’s in our nature and it’s always been part[…]
Swarms of zombies are reported to have entered a Kiwi home, leaving a trail of dangerous hazards for humans in their wake!
Thankfully these zombies aren’t real – they’re characters in “Safe House”, a free video game, developed by InGame and supported by New Zealand’s government-owned Accident Compensation Corporation. […]
One of the pitfalls of using game-based learning is doing because “games are cool with the kids.” That’s a recipe for chocolate coated brocolli with limited benefits. The real opportunity is in using games because they are challenging, self-paced learning and complex simulations. […]
Celebrate New Zealand Music Month 2013 with ‘Indie Music Manager’, an iPhone/iPad game which puts the fate of real Kiwi musicians in your hands. In a first for New Zealand music, players can experience the highs and lows of the music industry in a video game while promoting local music.
Meaningful Engagement, Behaviour Change, Analytics & Wow Factor
InGame helps organisations apply gaming's engaging and persuasive powers to training, customer behaviour, marketing and not-for-profit campaigns.
InGame offers a deep understanding of gaming - its psychology, range of business possibilities and the expectations that audiences have.
InGame includes several of New Zealand's most experienced game designers along with training and branding experts. We have developed training programs for Industry Training Organisations, added game-based incentives to an online training business, contributed to a virtual world teaching financial literacy to children, and developed games that encourage positive health outcomes.
Stephen Knightly is New Zealand’s most experienced gamification consultant and educational game designer.
As well as being Managing Director of InGame, he is a director of technology and innovation marketing agency Pursuit PR, chairperson of the New Zealand Game Developers Association, a mentor at the Lighting Lab digital business accelerator and advisory board member of AUT University’s CoLab multidisciplinary team.
Paul has been agency-side in Wellington, London, Sydney and Auckland. Prior to co-founding InGame in 2010, Paul was the New Zealand MD of Text 100 Global Communications.
Paul has an LLB / BA from Victoria University of Wellington.
Edwin McRae is a scriptwriter, story-editor, and narrative consultant for several hit video games.
Combining his narrative abilities with his experience as an educator, Edwin has become an outspoken advocate for the educational power of games. He has created game-based e-learning units for schools, and run professional development courses for teachers wishing to harness the potential of game-based learning.