InGame
InGame helps companies, marketers and NGOs better engage their audiences.
We combine gaming principles with branding and training strategies.
We have a network of New Zealand’s leading game developers and artists plus senior marketers and trainers.
Compared to interactive and digital agencies, we have a deep understand of gaming: its psychology, range of possibilities and the high expectations that audiences have.-
Recent articles
- Fun sells: how to ‘gamify’ your campaigns
- Study: More effective, engaging training
- Advergaming: Playing with your customers
- Gaming for Good: TEDxAuckland presentation
- More TED talks about gaming
- Case Study: Autism game for kids
- Case Study: 3D Industry Training
- Anyone can play: The gaming market
- Mixing your game with the rest of your marketing
- Case Study: Burger King
- Are games effective as ads?
- The diversity of game genres
- Choosing the right platform for your game
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Contact us
Stephen Knightly
Director
Ph. (09) 913 7520
Mob. (027) 4438 125
stephen@ingame.co.nz
PO Box 106-804
Auckland Central 1143
Featured
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Fun sells: how to ‘gamify’ your campaigns
Throughout the history of marketing, various maxims have rung true: sex sells, ‘magic’ sells and giving away free stuff sells. The incredible success of gaming, particularly online gaming, proves a new maxim: fun sells. -
Study: More effective, engaging training
On average, employees using game-based training tools have: 14% higher skill-based knowledge levels, 11% higher factual knowledge levels, and 9% higher retention levels than employees who did not use training games -
Advergaming: Playing with your customers
Computer games are bigger than Hollywood. It’s understandable why - games are the single most engaging medium available. Some go so far as saying they are addictive. -
Gaming for Good: TEDxAuckland presentation
InGame Director Stephen Knightly recently spoke at the TEDxAuckland conference about ‘games that do good.’ -
More TED talks about gaming
A collection of presentations from around the world on ‘serious games’ and how games could change the world. -
Case Study: Autism game for kids
BrightMind Labs has combined Cognitive Behavioural Therapy (CBT) with immersive gaming principles to create MyFriendQuest - a game that teaches children on the autistic spectrum to better recognise and respond to emotions from facial expressions