Companies, brands and training providers considering gaming are faced with a bewildering spectrum of possibilities. Where to start? How to do it properly? How will it meet my business objectives?
InGame can lead you through a checklist of key questions when commissioning a game:
- What are your (marketing, training, communication, business) objectives?
- Who is your target audience?
- What platform or format should the game be made for?
- What genre of game will you make?
- How and where will your game be consumed?
- How tightly will the game be integrated with your brand experience?
- How will the game be integrated with your marketing campaign or business?
- How long should the game be? How deep and detailed will the content be?
- What resources and budget will give you a suitable ROI?
- Who should make the game and using which tools?
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