This article originally appeared on Yahoo! Business NZ. By Vera Alves. Imagine if your employees put as much effort into their daily work tasks as they put into Candy Crush Saga, Angry Birds or any of those strangely addictive online games? Humans are competitive beings – it’s in our nature and it’s always been part[…]
What if your campaign was so engaging and personally relevant that audiences would voluntarily spend time with it? What if that voluntary engagement doubled or tripled retention, loyalty and conversion rates?
Jeff Dunn at Edudemic.com has created a great inforgraphic summarising the game-based learning in the classroom. It covers several ways you can include games in your teaching, a history of educational games and some of the strategies you can use to make learning more effective (not just more fun).
Gamification is not about adding points and badges to your app or website. It’s not even about creating games.
While Gartner Research estimates that more than 70% of Global 2000 organisations will have gamification in their marketing mix by 2014, it’s still misunderstood. […]