What if your campaign was so engaging and personally relevant that audiences would voluntarily spend time with it? What if that voluntary engagement doubled or tripled retention, loyalty and conversion rates?
Gamification is not about adding points and badges to your app or website. It’s not even about creating games.
While Gartner Research estimates that more than 70% of Global 2000 organisations will have gamification in their marketing mix by 2014, it’s still misunderstood. […]
Throughout the history of marketing, various maxims have rung true: sex sells, ‘magic’ sells and giving away free stuff sells. The incredible success of gaming, particularly online gaming, proves a new maxim: fun sells. […]