Gaming is Mainstream
Game playing is a surprisingly mainstream activity. The average game player is 33 and 47% are female (more if you’re playing on Facebook or smartphones). […]
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Preventing Falls with Video Games
Every year over 10,000 New Zealanders have a week or more off work because of a fall around the house. Falls cost our economy over $1.8 billion dollars a year. Can a game change our behaviour? […]
The Growth of NZ’s Games Industry
During June 2012, InGame Director Stephen Knightly was national speaker for the New Zealand Computer Society (now the Institute of IT Professionals). As chairperson of the NZ Game Developers Association, Stephen showed how kiwi businesses have taken up the opportunities to create and export games. […]
Driving UltraFast Broadband Uptake
The rollout of UltraFast Broadband throughout New Zealand will drive uptake of e-learning, e-health and entertainment. Gaming will play a part in the consumer uptake, according to the Commerce Commission’s Future with High Speed Broadband summit. […]
Fun sells: how to gamify your campaigns
Throughout the history of marketing, various maxims have rung true: sex sells, ‘magic’ sells and giving away free stuff sells. The incredible success of gaming, particularly online gaming, proves a new maxim: fun sells. […]
Study: More effective, engaging training
On average, employees using game-based training tools have:
- 14% higher skill-based knowledge levels,
- 11% higher factual knowledge levels, and
- 9% higher retention levels
than employees who did not use training games […]
Advergaming: Playing with your customers
An article by InGame Director Stephen Knightly for the November 2010 issue of NZ Marketing magazine. […]
Gaming for Good: TEDxAuckland presentation
InGame Director Stephen Knightly spoke at the TEDxAuckland 2010 conference about ‘games that do good.’ […]
More TED talks about gaming
A collection of presentations from around the world on ‘serious games’ and how games could change the world.
Case Study: Autism game for kids
BrightMind Labs has combined Cognitive Behavioural Therapy (CBT) with immersive gaming principles to create MyFriendQuest – a game that teaches children on the autistic spectrum to better recognise and respond to emotions from facial expressions […]