The ‘gamification’ trend and ‘serious games’ movement is seeing gaming principles applied to advertising, branding, training, social change and even healthcare. There is a growing body of research into the effectiveness of games in these contexts.
The ‘gamification’ trend and ‘serious games’ movement is seeing gaming principles applied to advertising, branding, training, social change and even healthcare. There is a growing body of research into the effectiveness of games in these contexts.